How To Do Off Page SEO for your Site or Blog

Here You will learn all about the essential off page SEO(Search Engine Optimization) factors that will contribute to how well your website ranks in the search engines. While on-page SEO is a one-time thing, off-page SEO deals almost exclusively with building links to your site and is what will get you the most results over time.

Understanding Google PageRank

Before we get in too deep, it is important that you have an understanding of Google PageRank.Basically you can say - Google PageRank is a reflection of how much a web page is trusted by Google. Put simply, PageRank (PR) is a way that Google measures websites. It is based on a complex and evolving algorithm, but you don't need to worry about that. What you need to know is that in general websites with higher PageRank are deemed more 'important' than those with lower PageRank. Therefore, high PR websites often have a greater chance of outranking low PR sites in a Google search.

1. Number of inbound links

By far the biggest force behind boosting your search engine ratings is the number of other web pages that have links pointing to your website. According to Wikipedia, a hyperlink to a page counts as a vote of support for that page.The more links you have pointing to your pages, the more 'votes' you have in the eyes of Google, and to a lesser extent the other search engines

2. Anchor Text To Specific Pages

You want as many links to your web pages as possible to have anchor text that includes your keywords. This will help search engines correctly identify what your pages are about, and know which keywords they should be ranking for.Unless you were trying to rank well for the phrase 'click here', you should avoid using it as anchor text as much as possible. Although having said that, you don't always have control over the anchor text, and links like this are still valuable.

3. Quality of links

Not all links have the same value. Quality matters. Links from well-established sites, especially ones that are considered an authority in your niche, are much more valuable than links from more obscure sites.
The type of sites that are more valuable include:

• High PR websites.
• .edu or .gov websites.
• Authority sites in your niche. If you are unsure of what an authority site is, they are the bigger websites that tend to feature a lot in the search results for your chosen keywords (and related keywords).
• Sites that have been around for a long time.
• Sites that are relevant to your topic

4. How fast you should be building links

Another important thing to take note of (alongside the number and quality of the links your site is receiving) is the rate at which your website is building links.You don't want to build links unnaturally fast, or create a huge number in one hit and then stop. This can raise the suspicion of search engines and result in your site being penalized.